Where Has This Been All My Life?

Advertising, ATEC 2321
Sir John Hegarty

Sir John Hegarty

iV/iV2based in Tennessee, USA and Frankfurt, Germany, is an advertising agency specialized in audio branding. In its blog, iV/iV2 features Great Minds On Music, a series of interviews with leading advertising professionals, notably Sir John Hegarty. The series is conducted by iV2‘s President and award winning songwriter Uli Reese, who is experienced in creating music for global brands like Coca Cola, Sony, Reebok, etc. Other than its blog, iV/iV2 also gathers the latest news on audio/sound branding on paper.li and Twitter. These are great resources for those who are interested in the topic of music in advertising, like me!

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Seriously, Linh, why did it take you so long to find this?

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