Commuter Playlist

Advertising, ATEC 2321

Who else loves blasting music while driving?

I know I would, once I get my driver’s license…

Anyways, in an effort to promote its 2016 ILX’s 8-speed dual-clutch transmission, Acura came up with a social media campaign in which it collaborated with eight musicians to compose a music playlist that matches the intensity and speed of the eight gears:

The campaign, targeted millennials, was executed across multiple platforms including Tumblr, Facebook, Twitter, and SoundCloud. The artists themselves also utilized their social media presence to advertise for both their music and the car model.

Another great feature of this campaign was that the music is free and downloadable for you commuters! My favorite are #3, #4, and #6. What about yours?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s