Kinh Tế Không Kinh Thế, which roughly translates to Economics is Not That Ew, is a non-profit educational Youtube channel founded in November 2014 by two Vietnamese international students in the US. The channel features hand-drawn animation explaining economics concepts in a fun and digestible way, targeting Vietnamese youth, who are not as exposed to this knowledge as Americans are.
After receiving overwhelmingly positive support from the audience, with 7,049 subscribers and 304,958 views on Youtube alone, in March 2016, the team decided to rebrand the channel to include vlogs discussing not only economics topics but also other social & political issues. LoK, whose pronunciation is similar to tornado in Vietnamese, was born in hopes of spreading knowledge that will “blow your mind away.”
I created these logo variations for both Kinh Tế Không Kinh Thế and LoK based on their team’s ideation and style suggestions.