As a social media student worker for UT Dallas – Naveen Jindal School of Management, I created a video series to promote the school’s newly updated mobile app, MyJSOM.

With initial guidance from my supervisor, I came up with the plots, cast actors – who were real students from different backgrounds, majors, etc., filmed the footage and edited them using GoPro Quik App. We then advertised these videos on social media and generated 100 (and counting) app downloads in one month!

If possible, I will upload my campaign report at a later date. For now, check out the videos!


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