Have you ever wondered why Spotify started having customized playlists categorized by mood? It is not just because they want you to have a better experience listening to music, but also due to a marketing strategy called playlist targeting. Check it out here! Or don’t, if you pay for Spotify Premium.
Who else loves blasting music while driving?
I know I would, once I get my driver’s license…
Anyways, in an effort to promote its 2016 ILX’s 8-speed dual-clutch transmission, Acura came up with a social media campaign in which it collaborated with eight musicians to compose a music playlist that matches the intensity and speed of the eight gears:
The campaign, targeted millennials, was executed across multiple platforms including Tumblr, Facebook, Twitter, and SoundCloud. The artists themselves also utilized their social media presence to advertise for both their music and the car model.
Another great feature of this campaign was that the music is free and downloadable for you commuters! My favorite are #3, #4, and #6. What about yours?