Commuter Playlist

Who else loves blasting music while driving?

I know I would, once I get my driver’s license…

Anyways, in an effort to promote its 2016 ILX’s 8-speed dual-clutch transmission, Acura came up with a social media campaign in which it collaborated with eight musicians to compose a music playlist that matches the intensity and speed of the eight gears:

The campaign, targeted millennials, was executed across multiple platforms including Tumblr, Facebook, Twitter, and SoundCloud. The artists themselves also utilized their social media presence to advertise for both their music and the car model.

Another great feature of this campaign was that the music is free and downloadable for you commuters! My favorite are #3, #4, and #6. What about yours?

Where Has This Been All My Life?

Sir John Hegarty

iV/iV2, based in Tennessee, USA and Frankfurt, Germany, is an advertising agency specialized in audio branding. In its blog, iV/iV2 features Great Minds On Music, a series of interviews with leading advertising professionals, notably Sir John Hegarty. The series is conducted by iV2‘s President and award winning songwriter Uli Reese, who is experienced in creating music for global brands like Coca Cola, Sony, Reebok, etc. Other than its blog, iV/iV2 also gathers the latest news on audio/sound branding on paper.li and Twitter. These are great resources for those who are interested in the topic of music in advertising, like me!

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Seriously, Linh, why did it take you so long to find this?